”&CO” The pil & The cloud
architecture & design March 2015 Hertzlia, Israel
Who? “&Co” is an impressive homeware and product design concept store of “Golf & Co” cooperation, located in Herzliya.
The Challenge? Installation design & production, based on a word of our choice. Artistic freedom included.
What did we do? “The Elephant” (“Pil”, in Hebrew) was the first one. A full-sized glorious elephant, with a foot on a bed. We built a system of wooden rods attached via aluminium connections which could bring together several rods in every intersection. Each also had a special button connector to fit in polypropylene pieces. We kept parts of our “Pil” uncovered so that curious store customers would be able to get a glimpse of an elephant inner world.
Collaboration with Dale Design studio.