“Rayos y Cubiertas” sponsored by Grolsch ARG
upcycle your city November 2017 Club Cultural Matienzo, Buenos Aires, Argentina
The Event? Club Cultural Matienzo is all about producing cultural content. They collaborated with Grolsch beer and with us, to create an event that is all about bicycles, the ‘’rayos y cubiertas’’.
The Challenge? Since MOLET is for everyone, we had to think specifically about the riders and their needs.
What did we do? Actively choosing to move through the city in a more environmental friendly way, bicycle riders are our kind of people. As the bicyclers were able to enjoy the talks, courses films & beer, we took better care at their bikes. We, the MOLET team and the event’s attendants, did a Live production of bicycle racks from upcycled wood, bikes were very happy.