My flag is blue and wood
upcycle your city April 2018 Hilton beach, Tel Aviv, Israel
The Occasion? Israel’s 70th birthday, AKA: Yom Haatzmaut.
The Challenge? We wanted to create a flag out of 70 recycled wood cubes, but since – in some cases – size does matter, the 70 cubes flag just wasn’t enough. We wanted it to be impressive and glorious, to match the great event.
What Did We Do? Designed and created a big flag out of 143 wood and blue cubes. Which also holds an optimistic vision for years to come.
The flag was hanged in Hilton Beach, to blend with the sun and the beautiful Israeli landscape, and to bring joy to all passers-by. Our hearts were filled with fireworks.


