Back to Projects

Shoofra & Molet pop up store

architecture & design September 2017 Ramat Aviv mall, Tel Aviv, Israel

Who? Shoofra is a shoe brand, popular amongst fashionistas and design passionates. The brand has launched a Pop-up shop in Ramat Aviv Mall. We were called to design it. Plus, it was a good opportunity to present our new collection.

The Challenge? The relationship between shoes and woods is…

What did we do? Shoofra & MOLET share a non-conformist conception of design, based on a bottom-up point of view. This baseline has been leading our “Out of the Pallet” approach towards the project. We’ve created a big container-like wall, combined with geometric bright colored shapes. We’ve also built a pallet wall to display the brands bags. Our new collection and Shoofra’s shoes complimented each other, as both were equally holding a high-end nonchalant vibe.

Prev Project Next Project
            WP_Post Object
    [ID] => 1487
    [post_author] => 2
    [post_date] => 2017-11-29 08:52:21
    [post_date_gmt] => 2017-11-29 08:52:21
    [post_content] => 
    [post_title] => Shoofra & Molet pop up store
    [post_excerpt] => 
    [post_status] => publish
    [comment_status] => closed
    [ping_status] => closed
    [post_password] => 
    [post_name] => shoofra-molet-pop-store
    [to_ping] => 
    [pinged] => 
    [post_modified] => 2019-02-18 15:01:14
    [post_modified_gmt] => 2019-02-18 13:01:14
    [post_content_filtered] => 
    [post_parent] => 0
    [guid] => https://www.molet.org/?post_type=em_project&p=1487
    [menu_order] => 0
    [post_type] => em_project
    [post_mime_type] => 
    [comment_count] => 0
    [filter] => raw